Nintendo is raising the price of its Switch 2 console in most regions starting September 1st, blaming rising component costs and tariff measures for the increase [1]. The move follows similar price hikes by Sony and Microsoft, making the Switch 2 the latest console to become more expensive for gamers worldwide.
Price increases by region
In the United States, the Switch 2 will cost $499.99 from September 1st, up from $449.99 [2]. Canadian buyers will see a $50 increase to $679.99, up from $629.99 [3]. European prices will rise by €40 to €499.99 [4].
Japan sees an earlier and larger increase. Prices there go into effect on May 25th, with the Switch 2 jumping from ¥49,980 to ¥59,980 [5][6]. Nintendo did not explain why Japan's hike comes months before other regions.
Sales and forecast
Nintendo sold 19.86 million Switch 2 units in its fiscal year 2026 [7]. The company now forecasts selling 16.5 million units in FY27, a drop of roughly 17% [8]. The price increases may further pressure demand.
Reasons for the hike
Nintendo attributes the price increases to rising component prices and tariff measures [9]. In a statement, the company said the price updates are due to "the impact of various changes in market conditions is expected to extend over the medium to long term" [10]. Nintendo also apologized for the price revisions [11].
Industry trend
Nintendo is not alone in raising console prices. Sony raised the price of PlayStation 5 consoles by $100 in April [12]. Microsoft made sweeping increases to its Xbox Series S/X consoles and controllers last year [13].
Other models unaffected
Prices of the original Switch, Switch OLED, and Switch Lite remain unchanged in the US [14]. Nintendo has not announced any changes for those models in other regions.
What to watch next
With tariffs and component costs still rising, further price increases across the industry cannot be ruled out. Nintendo's next earnings report will reveal whether the Switch 2 price hike has dented sales or if demand remains resilient.